Who would have thought that sustainable products could be good for the planet AND for business? With Cisco's smart building solutions, you don't have to choose between being profitable and protecting the planet. Both humans and nature can win. So, we created a global campaign spanning from broadcast, digital media, OOH, and social to let the world know.

Results: 
31% lift in "environmentally conscious" after IT decision makers viewed
From 20% to 51% who perceived Cisco as environmentally conscious 
74% said the ad is "very appealing" 
73% "attention grabbing" 
78% "very visually memorable"
71% "very trustworthy overall message" 
68% "very motivated to learn more" about what they saw 

2022 B2 AWARDS:
Product launch/relaunch, Gold 

NASDAQ Earth Day activation
We also created an activation in Times Square to highlight Cisco's sustainability efforts. Our message drove people to Cisco's sustainability page so they could learn more about these efforts.